Author: Reeti K.C.

Media Misrepresentation

Media is a powerful mechanism to spread information. Whether they are fashion models, sport stars or celebrities, the media promotes figures who become role models for young people. This is particularly true for young girls. Celebrities and other “role models” often become a misrepresentation of reality. Young girls receive mixed messages which often place expectations on them to be beautiful, girly and appear as fragile. In my country of Nepal, young women are flooded with messages from the media pressuring them to have the smallest waist, lovely long hair and a fair complexion. The gorgeous photos of young women on magazines, advertisement banners and other media are beautiful. However, these often unattainable photo shopped images create unnecessary pressure on young women. Young women often go to great lengths to achieve the media’s version of beauty. The result? Many girls develop eating disorders, those with fair skin apply various beauty products while the deemed “unpopular” girls try to reduce the size of their skirts so they will be noticed. Why? The media sends the message to young women: Our value exists in our bodies. Media has devalued the existence of women. Women are expected to …