Location: Prague, Czech Republic, 1-5 June 2014
Partners: Johnson & Johnson, FHI360, International Confederation of Midwives
Girls’ Globe provided live coverage during the 2014 International Confederation of Midwives 30th Triennial Congress. The global conversation was enhanced in Prague and around the world through Twitter, Instagram, blog posts and Google+ Hangouts. Girls’ Globe engaged their entire network and produced twenty-one blog posts before, during and after the Congress. Blog posts highlighted midwives voices, the need to end FGM and Obstetric Fistula, midwives roles in the post-2015 agenda and more important topics. In addition, blog posts highlighted the launch of the 2014 State of the World’s Midwifery report as well as the Lancet Every Newborn Series.
Social Media Reach
Girls’ Globe contributed to an overall successful #ICMLive coverage, including Daily Deliveries, Blog Posts and Social Media. Girls’ Globe used Twitter, Instagram, Google+ Hangouts and Facebook as channels to promote the campaign. On Twitter, Girls’ Globe was listed as a top contributor with 4,971,620 impressions – the second highest after ICM (@world_midwives).
Google+ Hangout with Girls’ Globe
Prior to ICM, Girls’ Globe engaged their blogging community in a Google+ Hangout to discuss why midwives matter for young women. Julia Wiklander, moderated a lively discussion gleaning the perspectives of young women concerning the maternal health status in various countries, access to sexual and reproductive health services and midwifery. Watch the Google + Hangout: Midwives Matter to Young Women.
- The World Needs More Midwives and It’s Time to Act Now By Julia Wiklander
- Midwives: The Real Unsung Heroes By Diane Fender
- Birthing in Afghanistan: Glimmers of Hope By Esther Sharma
- The Lancet Every Newborn Series: A Healthy Start to Life for Every Mother and Child By Emma Saloranta
- Uncovering the Epidemic of Obstetric Fistula By Julia Wiklander
- Midwives Answer: Why Did you Become A Midwife By Girls’ Globe
- Midwives: Bridging the North/South Divide: By Emma Saloranta
- Midwives Answer: How do Midwives Strengthen Women’s Rights? By Girls’ Globe
- Helping Newborn Babies Breathe By Diane Fender
- It’s Time to Build Bridges to End Female Genital Mutilation By Julia Wiklander
- Speaking to Nigeria’s Midwives By June Eric-Udorie
- The 2014 State of the World’s Midwifery Report: A Summary By Elisabeth Epstein
- Midwives at the Center of Preventing Obstetric Fistula By Julia Wiklander
- Midwives Answer: What Do Midwives need to Improve Care for Women and Children? By Girls’ Globe
- Let’s Celebrate Midwives! By Diane Fender
- Birthing in Afghanistan: State of the World’s Midwifery 2014 Report By Esther Sharma
- The Midwife Debate! By Diane Fender
- Post-2015 Priorities: Maternal Health By Caitlin Callahan
- A Father’s Role in Birth By Diane Fender
- Making the Case to Policy-Makers: We Need to Invest in Midwives By Julia Wiklander
At ICM, Girls’ Globe representatives engaged midwives in short Instagram interviews and asked a key question each day. Throughout the Congress, midwives and others were empowered to share their voices.
Midwives Answer: Why Did you Become a Midwife?
- Mpoeetsi Makau, Lesotho
- Elizabeth, Nigeria
- Katsuka Shinosaki, Japan
- Julie Gorwoda, USA
- Elizabeth, Sweden
- Ms Kalyami Kala, Mrs, Arupa Dan, Ms Srabani Mondal, Ms, Manasi Jana, midwives from Kolkata, India
Midwives Answer: How do Midwives Strengthen Women’s Rights?
- Hedrey Chu, Canada
- Fredrica Hanson, Ghana
- Zuzana Betkova, Canada
- Joan Lalor, Ireland
- Magdalena Ohaja, Nigeria
- Karen Guilliland, ICM Board Liason New Zealand
- Joy Clarke, Lead FGM Specialist Midwife at Whittington Hospital, United Kingdom
- Efua Dorkenoo, Programme Director for End FGM/C Social Change Campaign
- Michelle ten Berge, Netherlands
- Hermaine Kleine-Hayes, Human Rights Lawyer, United States
Midwives Answer: What do Midwives Need to Improve Care for Women and Children?
- Badia El Hadad, Netherlands
- Assmaa Barkat, Morocco
- Christina Mudokwenyu Rawdon, Tanzania
- Midwives from Japan
- Anna Rutten, Germany
- Ponita Rani Raha, Bangladesh
- Agnes Kasaigi, Uganda
- Serra Chanachi, Malawi
- Yvonne Delphine, Rwanda
- Haaritha Boltman, South Africa
- Anita SaySay Varney, Liberia
- Tosin Akwu Hanna, Nigeria
- Ashiat Ajibola Ganiyu, Nigeria
Midwives Answer: What is your key message about midwifery?
- Hlekani Liesbeth Mangate, South Africa and Marina Reedjik,Netherlands
- Bernadette Lack and Rosie Downing, Australia
- Lotta Selin, Sweden and Veronika Bujny, Germany
- Malin Edqvist, Sweden
- Eva Maria Medlitsch, Austria
- Dunia Campos, Activist from Mexico
Midwives Answer: What should your country do to invest in midwives?
- Farida Shah, Pakistan
- Seema Afghani, Pakistan
- Hina Imran, Pakistan
- Sarah-Louise McElligott, United Kingdom
- Sarah Namyalo, Uganda
- Fouzi Ismail, Somaliland
Additional Instagram Videos
- Joy Marini, Executive Director, Corporate Contributions at Johnson & Johnson
- Helping Newborn Babies Breathe
- Alemnesh Tekleberhan, Ethiopia
- Julia Wiklander, Founder of Girls’ Globe
Social Media Summaries through Storify
- Looking Forward to #ICMLive
- Kicking off ICM 2014
- ICM 2014: Day 2
- ICM 2014: Day 3
- ICM 2014: Day 4
- Helping Mothers Survive Bleeding After Birth
- Midwives Answer: What is your key message about Midwifery?
- ICM 2014 has come to a close
See more photos and videos from the ICM Congress 2014 on Girls’ Globe’s Instagram.