ICM 30th Triennial Congress

International Confederation of Midwives 30th Triennial Congress

Location: Prague, Czech Republic, 1-5 June 2014

Partners: Johnson & Johnson, FHI360, International Confederation of Midwives

Hashtags: #ICMLive

@diane_fender speaks with midwives from Somaliland. #icmlive #commit2deliver

A post shared by Girls' Globe (@girlsglobe) on

Girls’ Globe provided live coverage during the 2014 International Confederation of Midwives 30th Triennial Congress. The global conversation was enhanced in Prague and around the world through Twitter, Instagram, blog posts and Google+ Hangouts. Girls’ Globe engaged their entire network and produced twenty-one blog posts before, during and after the Congress. Blog posts highlighted midwives voices, the need to end FGM and Obstetric Fistula, midwives roles in the post-2015 agenda and more important topics. In addition, blog posts highlighted the launch of the 2014 State of the World’s Midwifery report as well as the Lancet Every Newborn Series.

Social Media Reach

Girls’ Globe contributed to an overall successful #ICMLive coverage, including Daily Deliveries, Blog Posts and Social Media. Girls’ Globe used Twitter, Instagram, Google+ Hangouts and Facebook as channels to promote the campaign. On Twitter, Girls’ Globe was listed as a top contributor with 4,971,620 impressions – the second highest after ICM (@world_midwives).

Google+ Hangout with Girls’ Globe

Prior to ICM, Girls’ Globe engaged their blogging community in a Google+ Hangout to discuss why midwives matter for young women. Julia Wiklander, moderated a lively discussion gleaning the perspectives of young women concerning the maternal health status in various countries, access to sexual and reproductive health services and midwifery. Watch the Google + Hangout: Midwives Matter to Young Women

Blog Posts


At ICM, Girls’ Globe representatives engaged midwives in short Instagram interviews and asked a key question each day. Throughout the Congress, midwives and others were empowered to share their voices.

Midwives Answer: Why Did you Become a Midwife?

Midwives Answer: How do Midwives Strengthen Women’s Rights?

Midwives Answer: What do Midwives Need to Improve Care for Women and Children?

Midwives Answer: What is your key message about midwifery?

Midwives Answer: What should your country do to invest in midwives?

Additional Interviews

Additional Instagram Videos

Social Media Summaries through Storify

See more photos and videos from the ICM Congress 2014 on Girls’ Globe’s Instagram.

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